Beautiful Curls

Beautiful Curls was created by Alaffia to further their goal of empowering individuals and communities through the fair trade of handcrafted shea butter. With simple formulations, honest ingredients, and fair trade principles, Beautiful Curls strives for healthy hair, healthy communities and a healthy planet.

Beautiful Curls is based on the belief that beauty comes in all forms – and Beautiful hair is no different. Beautiful Curls are loose waves, big curls, medium spirals, tight springy coils and all things in between. Beautiful Curls are healthy curls. Just as diet and internal health are important for hair, so is external care. Rich shea butter formulas moisturize and nurture for healthy, shiny and happy curls of all types.

Like all Alaffia products, Beautiful Curls is committed to providing community empowerment through Fair Trade.  All ingredients are ethically sourced, and purchased at the best prices to promote economic and gender equality in West Africa.

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